Known first for its wide range of gaming machines and its focus on customer loyalty and its innovative marketing initiatives, SGCC embarked on the digital transformation path in 2016 through the global launch of its online casino and entertainment properties. The Group has continued to grow by leveraging its expertise in online entertainment, including the launch of SGCC Internet Casino, the world's first "social casino" where players can connect and socialize with their favorite gaming characters. Along with the Group's expansion into new markets, and the growth of its retail presence, the Group continues to evolve its value proposition and brand image. With its growing social gaming communities, SGCC is preparing for its future beyond social media. In April 2016, it launched the "Game with SGCC" campaign and a new mobile application to enable more convenient playing opportunities and encourage brand engagement. In addition, SGCC joined "SAP-JIMA – The Innovation Partnership", a Japan Initiative on Mobile Application Promotion, to launch its first social casino "SHARE." References Category:Gambling companies of South Korea Category:Companies established in 1987 Category:Companies listed on the Korea Exchange Category:Companies based in Seoul Category:1987 establishments in South Korea Category:Companies listed on the New York Stock Exchange Category:Companies listed on the Frankfurt Stock Exchange Category:Companies listed on the London Stock Exchange Category:Companies listed on NASDAQ Category:Companies formed by merger Category:2019 mergers and acquisitions